The uncharted terrain of the tech age, the disruptor, and new playing field rolled into one. The Metaverse has many epithets attached to it, but if you’re a serious business, you’re undoubtedly embracing this parallel universe as we write this.
Here then, are some strategies worth noting:
🌐 Business First, Tech Later - Put business and customer strategies first and then follow it up with tech. Once you figure out what you want to do with your services/products, you can think of ways to use Metaverse to make it immersive for customers/associates.
🌐 It is always people-first - People are
🌐 Liberally share expertise - Leading tech players should liberally share their expertise, helping create digital assets which may be used by organisational players simultaneously. Digital libraries, VR, AR- there’s a lot to be tapped. Helping everyone make sense of the Metaverse is good for business.
🌐 Don’t put off planning - Work out use cases, opportunities, and scenarios before identifying the people and technologies you’ll require. Be it Microsoft Mesh, Unreal Engine 3D or other tools, identify specific needs first. Invest in bulky new tech only after careful planning.
🌐 Take vendors along - More and more vendors are integrating Metaverse-ish product experiences. Consider how your current vendors can support or add such experiences going forward. Understand their blueprints.
With these strategies in your arsenal, your business is in ship shape to call for Scotty's beam-up service.