CRE Wants More From Real Estate Tech

Although slow to adopt, CRE is demanding more from real estate technology today.
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This report talks about USD32 billion (and counting) for venture funding in proptech last year. There are also talks of commercial real estate and its technological switch. 

Agreed, adoption has been on the slower side with E&Y reportedly finding 60% of real estate executives admitting roadblocks, while just 28% of them adopted one or more solutions in 2020, but the real estate sector's intent to make the tech transition is beyond doubt. 

What’s happening and could happen

📎 Investors in the segment desire automation, easier process mechanisms and quality data.

📎 Robust tech stacks are the need of the hour for CRE players.

📎 Commercial real estate (CRE) firms may start with automation and CRM (customer relationship management) as their core tech pillars.

📎 CRM could take care of contacts, outreach automation, content generation and document organization.

📎 CRE firms should steadily bring in analytics and data technologies as well, and actionable intelligence should be at the top of the heap, especially if it enables sustainable investment to promote ESG parameters in real estate developments. 
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