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People are back in shopping malls. Egged on by the festive season, a solid vaccination drive, and an economic revival, people in malls are also shopping, eating and drinking.
But they are still not going into the cinema halls.
Yeah?
Yes, rummaging through retail trends, we found that while retailers in prominent malls are now back to 80% - 90% business levels compared to September 2019, cinema chains are at a mere 10% - 15% of September 2019 revenues.
Why?
Lack of good stuff to watch.
Though people are moving out and getting social once again, inspired by one of the world's largest and most effective vaccine drives, there is nothing screening which is worth buying that cinema ticket for.
Now?
The grapevine says that since cinemas opened in July, hope came when a few movies like Bell Bottom were released and did well at the box office.Now, all hopes are pinned on Sooryavanshi's release and insiders believe that in a year's time, things should be back to normal for the big screen business.