Bring On The Weather

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'A ship in a harbour is safe but that's not what ships are meant for' - old proverb. 

Like true ships facing ever-changing weather on each voyage, successful real estate businesses know that bad and fair weather are cyclic and quite the norm, rather than being the exception. 

Since we keep our ears to the ground when it comes to real estate trends, we found three things top real estate companies are embracing in 2021 to handle rough weather better. 

Vertical Integration

The a la carte system of choosing a separate real estate agent, mortgage agent, lawyer, interior designer, insurance provider and home automation company, is slowly dying. 

Browse and check the offerings from top real estate players today and you'll find that vertical integration is giving these players the opportunity to create multiple streams of income, which can lead to a more stable bottom line. On the flip side, consumers are delighted with the single window service. 

Fractional Ownership

Single serve pastry and pizza slices are not new introductions. Real estate investment trusts (REITs) were introduced in the early 1960s, so the idea behind fractional ownership isn’t new either. The first timeshare unit was sold in 1974, and that certainly doesn't qualify as new. 

What is new, is the idea of combining both and redistributing the wealth created through real estate. 

Recently, global fund Blackstone sold about 5.7 crore units in Embassy Office Parks REIT for around INR 2,000 crore (USD275 million) as part of its strategy to monetise part of its investment in fractional ownership of real estate. 

Blockchain

Blockchain's genetic system of trust makes it the ideal technology for real estate. Whether it is property registration, land records or mortgages, blockchain has the ability to make processes transparent and reliable. 

Top real estate companies all over the globe today are using blockchain's smart contracts and ledger abilities to transparently and efficiently facilitate renting, buying, investing and even lending. 

Top Indian real estate firms aren't too far behind either. Big blockchain announcements will follow in the future and we promise to break them to you. 

Till then these tools could help real estate companies break through the biggest waves with ease.