 |
| Renee Fisher/Unsplash |
Home sales
are rebounding back across India after a long period of limp biscuit
performance and among the many factors helping this resurgence, a significant demand
for housing is now being generated by millennials. In fact, 48% of the 400million Indian millennials are now saving for a substantial purchase like a car or a
house, whereas this is only true for 28% of the 45+ generation.
Call it
coming-of-age or any other name you like but if you’re selling residential
property, millennials are your go-to target audience. So here’s a toolkit for
you to get more conversions and if you’re lucky to get paid, more money.
Who are Millennials?
Generation
Y, or Millennials, are people born between 1981 and 1994/6. They are currently
between 25 and 40 years old and their total number in India is larger than the
population of USA.
9 Pro Tips to Sell Housing to Millennials
1. Dress
smart and look neat, whether on video or in a face-to-face meeting. You could
also go as far as looking slick but remember to talk and behave in a grounded
manner. Don’t sell all the time, listen and acclimatize too.
2. Be
mathematically accurate while discussing areas, costs, amounts, interest rates
and above all, that dodgy 15-minute drive time from your project to the airport.
3. Place
facts and not imaginations or speculation when presenting the location,
architecture, space use and amenities. Millennials are not amenities crazy, but
they like easy ingress/egress, even if it is an outskirt locality.
4. Present
only high-quality project brochures/ 3D walkthroughs/ other collaterals.
Remember, less is more. Get to product realities as quickly as possible.
5. Millennials
are highly impacted by who lives around/ with them. Research the project’s existing
buyers and share the overall profile of the resident/ neighbours. This alone
can get you that booking amount.
6.
Highlight good construction quality, durability and share credible information
that proves that the developer is serious about the philosophy of built-to-last.
7. The
Generation Y is price conscious and will not pay exorbitant money for a seldom to-be-used
3km long skywalk over the buildings. Show value instead. Highlight appreciating
or stable locality pricing, growth and of course, the kind of people
moving into the community.
8. Carry
effective technology and not just costly showpieces that have no real use for the purpose of your visit – which is to sell housing.
Bonus Tip: To know what kind of music millennials swung to in their days, here’s a list of the top 51 sound tracks the Gen Y grew up on. Go on, now make some Gen Y friends out of your customers.